The quality of Portuguese wines will be highlighted from North to South of Brazil.
From April to September will take place some initiatives to promote the Wines of Portugal in Brazilian market. The Roadshow includes several initiatives such as events, wine tastings and workshops that will be held from north to south of the country, in Rio de Janeiro, Curitiba, Florianopolis, Salvador, Maceio, Recife, Fortaleza, São Paulo and Porto Alegre.
The Portuguese wine tastings will be open to the consumer public with entrance fee, and to the professionals and specialized press. The wine tastings start in the South - the Brazilian region with strongest wine tradition - at Curitiba, on April 11, with 21 winemakers, followed by Porto Alegre on April 13, with 15 producers and Florianopolis, on April 15, with 21 winemakers. They will present the diversity and high quality of the Portuguese wines. Brasilia will host the last wine tasting on May 18.
The Roadshow in Brazil also embraces a strong educational commitment with the workshops, which also begin this month. After Rio de Janeiro, the workshop for Specialized Catering and Trade, level III will be held in Belo Horizonte, on April 27 at Centro Culinário Eduardo Maya.
In April are also scheduled workshops in partnership with schools. The first of the three partnerships will be organized on April 28, with the Centro Culinário Eduardo Maya in Belo Horizonte. The food pairing potential of the Portuguese wines will be demonstrated through the incredible combination with very different dishes.
Jorge Monteiro, ViniPortugal CEO, says "Brazil is currently experiencing an uncertainty about the future of its economy, however we believe on the one hand will be temporary and, on the other hand, we should take advantage of these moments, to strengthen the position and recognition of the Wines of Portugal. Probably, other countries, our competitors, may be restraining the promotional investments. If there is uncertainty about the future we must invest in this important market. "