News article

Wines of Portugal strengthen market promotion in Angola

Wines of Portugal | 28 June '16
Wines of Portugal strengthen market promotion in Angola
Luanda, Lubango and Benguela receive Wines of Portugal tastings on June 30 and July 4 and 6
Angola continues to be an important market for the Portuguese wines. In this way, ViniPortugal will promote three events in Luanda, Lubango and Benguela on 30 June, and July 4 and 6. The initiatives aim to enhance the knowledge and raise awareness about the Portuguese wines. 

The achievement of new regional markets is one of the strategic objectives of these promotional initiatives, and it’s what encourages ViniPortugal to extend the wine tastings to Lubango and Benguela. Luanda wine tasting will be held at Complexo Paz Flô, on June 30 and will attend 31 winemakers. The second wine tasting will be held at Serra da Chela Hotel in Lubango, with 22 winemakers. Benguela wine tasting will be held at Mil Cidades Aparthotel with the participation of 26 winemakers.
 
ViniPortugal will promote – to distributors, importers, retailers and general public - the unique characteristics of Portuguese wines, enhancing  the indigenous grape varieties, the multiplicity of wine styles, as well as the high gastronomic potential and the strong tradition of a country that produces wines for over 4000 years. 
 
Jorge Monteiro, ViniPortugal CEO, says "It’s crucial to preserve the privileged position conquered by the Wines of Portugal in this market that has a relatively unstable socio-economic and political situation. Angolan consumers have shown a strong preference for Portuguese wines and this interest should be safeguarded, strengthening the knowledge about the Portuguese diversity. "
 

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